Honda

About
project

Today, the development of fuel-efficient and compact vehicles stands as Honda’s top priority. The company has demonstrated its prowess in both conventional gasoline engines and hybrids, as evidenced by its Formula-1 racing achievements. It is safe to say that each Honda vehicle carries a piece of Formula-1, and every user understands the concept of “The Power of Dreams ”.

The booth space is divided into three sections – hybrid, gasoline, and sports cars. Each zone narrates its own story, illuminated by a distinctive color and graphics that create a unique atmospheric character. Light lines cut through the ceiling in dynamic compositions, capturing the attention of visitors from a distance and emphasizing the company’s core message – “ The Power of Dreams ”.