Osram

About
project

Osram is a global leader in intelligent sensors and emitters, driven by a passion for continuous innovation. The company tirelessly enhances industry-leading sensing, lighting, and visualization technologies, striving to create a safer, simpler, and more efficient world. This is precisely the narrative we aimed to convey in designing the stand concept – a visual representation showcasing Osram’s scale, multifacetedness, dynamic movement, and cutting-edge technology.

The prevalence of LEDriving technology is evident everywhere.
The stand is a vibrant spectacle, illuminated by various lights that symbolize a high-speed night drive when viewed from above. In the product area, lines (rays) descend from the top, dynamically cutting through the space. The exhibition booth is bathed in a spectrum of colors. White, red, warm orange, and deep blue – create a bright ambiance that captures the essence of Osram’s innovative spirit.