Exhibitions as a powerful business tool

Industry Insights
by
5 min read
Last updated
August 25, 2026

The power of exhibitions today.

The exhibition industry is growing fast, transforming with digital innovations and hybrid formats. It remains a strong channel for business, cultural exchange, and growth, creating billions of dollars in economic impact every year. 

‍

Market size.‍

In 2024, there were around 32,000 exhibition events worldwide. The global exhibition market was worth $67.1 billion in 2024, is expected to reach $70.6 billionin 2025, and $87.9 billion by 2029 (CAGR ~5.3%).‍

‍

Why join exhibitions?‍

– Build trust faster than online only channels.
– Meet qualified leads face to face.
– Gain real-time insights into trends and competitors.
– Boost your brand awareness.‍

‍

Real case study.‍

At IMEX America, Lip Smacking Foodie Tours gained access to corporate buyers they couldn’t reach on their own. As their founder Don Contursi says: “ IMEX without a doubt has catapulted my business to new levels and into the larger group business we are doing now.”‍

‍

Why choose the right partner.‍

Don’t just hire someone who builds attractive stands.Choose a partner who understands the market and can turn your exhibition into a strategic tool for business growth.