We are proud to have been involved at the design stage for the ASKO brand at IFA 2026, in collaboration with EXPO-ONE China Limited.

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ASKO is a premium Scandinavian home appliance brand. For the concept, we drew inspiration from the raw beauty of its homeland’s nature — forests, rocks, sand and mist. The space was created to carry that feeling both visually and emotionally.

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The main entrance sets the tone. Shaped like a cave, it invites visitors into the world of ASKO. Natural materials, mirrored ceilings creating an infinity effect, and a large screen with ambient nature visuals draw people in. Passing through, visitors leave the busy exhibition behind and step into the immersive world of ASKO, where soft and accent lighting build a calm, refined atmosphere.

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The layout offers two paths through the stand, and either way, guests reach every product on display and experience the space in full.

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What you can’t see fully often invites you in more than what’s open, and that shaped this design.