At IFA 2026, we had the opportunity to shape the design for the Gorenje stand, working alongside EXPO-ONE China Limited.

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Gorenje is one of Europe’s leading home appliance manufacturers, built around the idea of Life Simplified — removing routine and friction from everyday living. The challenge was to translate that warmth and simplicity into a space that stayed true to Gorenje’s recognizable design language, while keeping the visitor experience intuitive from the first step in.

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The layout follows a clean, minimalist architecture, with light wood and pale back walls letting the products and key messaging lead. At the center of the stand, a dedicated zone showcases small domestic appliances, set apart through color accents and focused lighting.

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Sometimes the most advanced design is the one you don’t notice, because it simply makes life easier.