Kuka

About
project

KUKA is one of the world’s leading suppliers of intelligent automation solutions that offer customers everything they need from a single source: from robots and cells to fully automated systems and their networking.
For us, it resembles Iceberg, with 90% of the intricate innovative work occurring beyond the client’s view. The stand design exudes an aesthetic in white, punctuated with strategic color accents.

Products take center stage in the background of a large screen with animated graphics. Behind this showcase, a dedicated space unfolds, narrating the company’s history and hosting a negotiation area. The stand design mirrors the idea of ” The Great Iceberg of Technology”, concealing the radiant “Heart of Innovation,” where intelligent solutions effervescently bubble.